Blues and Blacks

Colors don’t behave the same on paper as they do on a glowing screen. Bright, electric blues and deep blacks often shift or dull when converted from RGB to CMYK for printing.

This guide explains why blues sometimes turn purple on press and how to fix it using proven CMYK formulas. You’ll also learn the difference between standard black and rich black, and how to build deep, professional blacks in your artwork.

Use these tips to prep stronger, more predictable print files—so your marketing materials look the way you expect when they come off the press.